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Genre/Form: | Electronic books |
---|---|
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Simon Sinek |
ISBN: | 9780241958230 0241958237 |
OCLC Number: | 1204675505 |
Notes: | "First published in the United States of America ... 2009 "--T.p. verso. Includes index. |
Description: | 1 online resource (x, 246 p. :) ill. |
Contents: | Preface: The power of why -- Introduction: Why start with why? -- A world that doesn't start with why: Assume you know ; Carrots and sticks -- An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency -- Leaders need a following: The emergence of trust ; How a tipping point tips -- How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening -- The biggest challenge is success: When why goes fuzzy ; Split happens -- Discover why: The origins of a why ; The new competition -- Afterword: Be a part of this movement, share your vision of the world. |
Responsibility: | Simon Sinek. |
Abstract:
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY. This book is for anyone who wants to inspire others, or to be inspired. Based on the most-watched TED Talk of all time. 'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes 'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within.
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Publisher Synopsis
This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book * Forbes * One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group Read more...


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