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Start your own day spa and more : destination spa, medical spa, yoga center, spiritual spa

Author: Preethi Burkholder; Entrepreneur Press.
Publisher: [Irvine, Calif.] : Entrepreneur Press, [2007]
Series: Entrepreneur magazine's start up.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Are you ready to take the plunge and start your own spa? Now's the perfect time. Spas have become one of the fastest-growing industries around the globe. Whether you're interested in day spas,  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Preethi Burkholder; Entrepreneur Press.
ISBN: 1599181223 9781599181226
OCLC Number: 140108471
Description: xv, 166 pages : illustrations ; 23 cm.
Contents: Machine derived contents note: Outline --
Introduction --
Preface --
i. Chapter One p.1 --
i. Simply Spa --
ii. A Spa Lifestyle: Back to Basics --
ii. A Little Spa History --
2. Chapter Two p.9 --
i Researching the Spa Market --
ii Strike while the Iron is Hot --
ii Finding your Niche --
iii Carving your Niche --
Understanding your --
clientele --
ii Competitors: Rivals or Collaborators? --
ii Starting from Scratch --
Planning a Spa --
iii Get a Good Footing --
iii Location, Location, Location --
iii Selecting a Theme --
iii Spas for Men and Women --
iii Marketing Efforts --
3. Chapter Three p.21 --
i Start-Up Funding --
ii Winning a Grant to Start your Spa --
iii Grant Proposal Elements --
ii Debt Financing --
iii Your own Resources: Money from Personal --
Savings, Family, and Friends --
iii Bank Loan --
iii Small Business Administration --
iii Leasing Companies --
4. Chapter Four p.29 --
i Confessions of an Entrepreneur --
ii Why do you want to open a Spa? --
Ii Are you an Entrepreneur? --
Ii Traits of an Entrepreneur --
Ii Pros and Cons of being an Entrepreneur --
5. Chapter Five p.36 --
i Tips for Starting a Spa --
ii Technical Tips for Starting a Spa --
iii Names That Sell --
iii DBA --
iii The Business Structures: Proprietorship, --
Partnership, Corporation --
iii How To Write a Business Plan --
iii Why do you need a Business Plan? --
iii Business Plan Outline --
iii Tips for Writing Business Plans --
iii Some Business Laws --
iii Insurance Coverage --
ii Practical Tips for Starting a Spa --
iii Running A Home Spa --
Pros and Cons --
iii Advantages of Running a Home-Based Spa --
iii Insurance, Zoning and Such --
iii Build or Buy? --
iii Advantages of Building a Business from --
Scratch --
iii Disadvantages of Building a Business from --
Scratch --
iii Buying an Existing Business --
iii Advantages of Buying an Existing Market --
iii Disadvantages of Buying an Existing --
Business --
iii Negotiating a Lease --
iii Checklist for Spa Opening --
ii Spiritual Tips for Starting a Spa --
iii Believe in Yourself --
iii Stoic Resilience to Rejection --
iii Trappings of Success --
6. Chapter Six p.61 --
I Spa Management --
ii Effective Staffing --
iii Seven Reasons why you should select the Right --
People --
iii The Hiring Process --
ii Employees --
The Human Capital that can Make or --
Break your Spa --
iii Training your Employees --
iii Benefits of Employee Training and Development --
iii Strategies for Weighing Employee Progress --
ii Savvy Interviewing --
iii Sample Interview Questions --
iii Background Checks and References --
ii Customer is Key --
ii Our Return Policy --
We Want You To return --
iii Achieving 99% Guest Retention --
iii How to Increase Customer Retention --
iii Tips to Increase Customer Retention --
ii Creating a Happy Office Culture --
ii Hiring a Trustworthy Bookkeeper --
ii Spa Consultants --
iii Tips to Look for in a Consultant --
ii Linens n' Things --
ii Expansion --
7. Chapter Seven p.88 --
i Using the Net to Catch Fish --
ii Cyber Marketing --
iii The Fundamental Steps to Creating a --
Winning Website --
iii 15 Tips for Good Web Writing --
iii Search Engine Submission and Optimization --
iii Do's and Don't's of Websites --
8. Chapter Eight p.98 --
i Marketing Tips For Under $100 --
ii Newsletters --
ii "We've Missed You" Postcards --
ii Press Releases --
ii Pro Bono Work --
ii Philanthropic Activities --
ii Gift Certificates --
ii Gift with Purchase (GWP) --
ii Gratis --
ii Gift Card Strategies --
ii Cooperative Advertising --
ii Cultivate Referrals --
ii Using Yellow Page Ads to Market your Spa Services --
ii Subscribe to Spa Magazines --
ii Apply for Grants --
ii Raffle Prizes --
ii Promote your Website Every Day --
ii Contact your Local Writers to Promote your Spa in --
Local Magazines and Newspapers --
ii Flying High --
ii Print Ads --
ii Building Bridges not Boundaries --
ii Business Card --
ii Spa Stationery --
9. Chapter Nine p.107 --
i Spa Ambience --
ii Spa Cuisine --
ii Spa Music --
ii Spa Lighting --
ii Yes, Spa Sculpture does make a Difference --
iii Some Ideas for Spa Sculpture --
iii Marble Bird Baths --
iii Bird Feeders --
iii Carved Animals --
iii Sculpture for the Massage Rooms --
iii Architectural Ornaments --
iii Custom Signage --
iii Sculpture Gardens --
iii Ponds and Indoor Waterfalls --
iii Water Fountains for the Outdoor --
Pond/Lake --
iii Carved Fireplaces for the Indoors --
iii Pool Sculpture --
iii Functional Sculpture --
10. Chapter Ten p.118 --
i Sensual Healing --
Ii Massage Basics --
iii Massage Through The Ages --
iii Massage Today --
iii Basic Massage Technique --
iii Benefits of Massage --
iii Massage Surroundings --
iii How often should you get a Massage? --
iii Should you Eat before a Massage/ --
iii Should you be Nude for a Massage? --
iii What should clients do before a Massage? --
iii What Clients should do after a Massage --
Treatment --
iii When not to get a Massage --
ii Aromatherapy --
It Makes Scents --
iii Sugar n' Spice and Everything Nice --
iii Some Essential Oils for You --
11. Chapter Eleven p.127 --
i Exotic Spa Ideas from the Orient --
ii Batik Decorations --
ii Zen Rock Garden --
ii Exotic Paintings and Photographs --
ii Bamboo Flooring and Roofing --
ii Coconut Ornaments --
ii Haiku Meditation Center --
ii Clay Pot of Water --
ii Facemasks --
ii Rice Paper D¿cor --
ii Oriental Music --
ii Oriental Drinks --
12. Chapter Twelve p.133 --
i Starting a Day Spa --
ii Day Spa Basics --
ii Know the Marketplace --
ii Day Spa Menu --
ii Some Day Spa Types --
iii Day Spa for Men --
iii Teen Spas --
iii Mobile Spa --
The Day Spa at your Doorstep --
iii How do Customers Benefit --
from Mobile Spas? --
iii Ten Reasons to go "Spaless" with --
Mobile Spas --
iii Mobile Spa Etiquette --
iii Spa Parties --
You are Invited --
iii Nail and Hair Salons --
iii Tanning Salons --
13. Chapter Thirteen p.152 --
i Starting A Destination Spa --
ii Steps To Consider When Starting a Destination --
Spa --
iii Licensing Regulations --
iii Health and Safety Regulations --
iii Space Planning --
iii Spa Layout --
iii Establishing Identity --
iii Retail Space --
iii Quality Hardware --
iii D¿cor and Landscaping --
14. Chapter Fourteen p.159 --
i Starting a Medical Spa --
ii Medical Spa Basics --
ii Steps For Opening A Medical Spa --
iii Getting Started --
iii Signing Contracts --
iii Finding your Niche --
iii Selecting a Menu of Services --
iii Buying Technology for a Medical Spa --
iii Know your Clientele --
iii Talk to your Clients --
iii Medical Spa Staffing --
ii Popular Medical Spa Treatments --
iii Botox --
iii Celullite Firming --
iii Laser Hair Removal --
iii Liposuction --
iii Oxygen Infusion --
15. Chapter Fifteen --
p.172 --
i Starting a Spiritual Spa --
ii Eco Holistic Spas --
ii Meditation Centers --
ii Reiki Healing Centers --
ii Spa Retreats --
ii Yoga Centers --
16. Chapter Sixteen p.181 --
i Spa Etiquette --
Laying down the Rules --
ii Attire --
ii Cancellations --
ii Children --
ii Communicating with your Therapist/Healer --
ii Gift Certificates --
ii Jewelry --
ii Product Purchase and Returns --
ii Punctuality --
ii Referrals --
ii Shaving --
ii Sound of Silence --
ii Tipping --
17. Chapter Seventeen p.184 --
i Current, Future, and Futuristic Spa Trends --
ii Current Spa Trends --
iii Anti Aging Products and Services --
iii Spas for Men --
iii Dental Spas --
iii Back to the Future --
iii The Corporate Connection --
iii Mixing Spa Treatments with Office Life --
iii Better, Cheaper, Faster --
iii From Exclusive to Inclusive --
ii Future Spa Trends --
iii Kid Spas --
iii Spas for the Dying --
iii International Spa Tours in Exotic --
Destinations --
iii Pet Friendly Spas --
iii Mobile Humanitarian Spas --
iii Spa Treatments on Commercial Airlines --
ii Futuristic Spa Trends --
iii Drive-Thru Spas --
iii Underwater Spas --
iii Cyber Spas/e Spas --
Bibliography p.190.
Series Title: Entrepreneur magazine's start up.
Responsibility: Entrepreneur Press and Preethi Burkholder.
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