Front cover image for Stereotyping the model minority : a longitudinal analysis of U.S. primetime network commercials, comparing Asian female and male characters to themselves and others

Stereotyping the model minority : a longitudinal analysis of U.S. primetime network commercials, comparing Asian female and male characters to themselves and others

"This longitudinal analysis of primetime network commercials examined how Asians were portrayed in U.S. television commercials. Comparison analyses of all Asian females to Asian males were made for numerical representation, acting roles, products and age."
Manuscript, English, 2003