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Stop talking, start influencing : 12 insights from brain science to make your message stick

Author: Jared Cooney Horvath
Publisher: Chatswood, NSW : Exisle Publishing, 2019. ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every day we work to disseminate knowledge and wisdom to others. The problem is that very few of us have ever been taught how to teach! Drawing on Jared Cooney Horvath's nearly 15 years of experience conducting brain research at  Read more...
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Document Type: Book
All Authors / Contributors: Jared Cooney Horvath
ISBN: 9781925335903 1925335909
OCLC Number: 1084752243
Description: 294 pages : illustrations ; 23 cm
Responsibility: Jared Cooney Horvath, PhD, MEd.

Abstract:

Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every day we work to disseminate knowledge and wisdom to others. The problem is that very few of us have ever been taught how to teach! Drawing on Jared Cooney Horvath's nearly 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working closely with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that sticks with and truly influences them -- regardless of the situation or circumstance. For every business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur who's had enough of pouring their heart into presentations only to see no lasting impact among the audience ... it's time to stop talking and start influencing!

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