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Stopwatch marketing : take charge of the time when your customer decides to buy

Author: John Rosen; AnnaMaria Turano
Publisher: New York : Portfolio, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"For today's savvy marketers, understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales." "After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Rosen; AnnaMaria Turano
ISBN: 9781591841944 1591841941
OCLC Number: 164802830
Description: 244 pages : illustrations ; 24 cm
Contents: The problem --
The solution --
Impatient shopping --
Recreational shopping --
Reluctant shopping --
Painstaking shopping --
Discovery : identifying your selling quadrant --
Web analytics : timing your stopwatch --
Distribution : allocating your marketing resources --
Activation : creating, refining, and executing your stopwatch strategy.
Responsibility: John Rosen, AnnaMaria Turano.
More information:

Abstract:

"For today's savvy marketers, understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales." "After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers." "Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles - Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America's top brands put the concept of Stopwatch Marketing to work for them." "In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them. Stopwatch Marketing shows how to do just that and increase your bottom line as a result."--BOOK JACKET.

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