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Strategic affiliate marketing

Author: Simon Goldschmidt; Uri Harris; Sven Junghagen
Publisher: Cheltenham : Elgar, 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book  Read more...

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Document Type: Book
All Authors / Contributors: Simon Goldschmidt; Uri Harris; Sven Junghagen
ISBN: 1843763907 9781843763901
OCLC Number: 248974143
Notes: Literaturverz. S. 163 - 167.
Description: VIII, 176 Seiten : Diagramme
Contents: Contents: Preface Part I: The Basics of Internet Marketing 1. Internet - A New Marketing Arena 2. Understanding Internet Customers Part II: What is Affiliate Marketing? 3. Affiliate Marketing Networks 4. Value Creation in Affiliate Marketing Part III: Strategic Considerations 5. Affiliate Considerations 6. Marketer Considerations 7. Explanation Model References Index
Responsibility: Simon Goldschmidt ; Sven Junghagen ; Uri Harris.

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`The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself. . .' -- Luiz Moutinho, University of Glasgow, UK

 
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