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Strategic affiliate marketing

Author: Simon Goldschmidt; Sven Junghagen; Uri Harris
Publisher: Cheltenham, UK ; Northampton, MA, USA : E. Elgar Pub., ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Simon Goldschmidt; Sven Junghagen; Uri Harris
ISBN: 1843763907 9781843763901 1845420217 9781845420215
OCLC Number: 51886477
Description: viii, 176 pages : illustrations ; 24 cm
Contents: pt. I. The Basics of Internet Marketing --
1. Internet --
A New Marketing Arena --
2. Understanding Internet Customers --
pt. II. What is Affiliate Marketing? --
3. Affiliate Marketing Networks --
4. Value Creation in Affiliate Marketing --
pt. III. Strategic Considerations --
5. Affiliate Considerations --
6. Marketer Considerations --
7. Explanation Model.
Responsibility: Simon Goldschmidt, Sven Junghagen, Uri Harris.

Abstract:

Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book  Read more...

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`The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself. . .' -- Luiz Moutinho, University of Glasgow, UK

 
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