skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
Strategic affiliate marketing Preview this item
ClosePreview this item
Checking...

Strategic affiliate marketing

Author: Simon Goldschmidt; Sven Junghagen; Uri Harris
Publisher: Cheltenham, UK ; Northampton, MA, USA : E. Elgar Pub., ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Simon Goldschmidt; Sven Junghagen; Uri Harris
ISBN: 1843763907 9781843763901 1845420217 9781845420215
OCLC Number: 51886477
Description: viii, 176 pages : illustrations ; 24 cm
Contents: pt. I. The Basics of Internet Marketing --
1. Internet --
A New Marketing Arena --
2. Understanding Internet Customers --
pt. II. What is Affiliate Marketing? --
3. Affiliate Marketing Networks --
4. Value Creation in Affiliate Marketing --
pt. III. Strategic Considerations --
5. Affiliate Considerations --
6. Marketer Considerations --
7. Explanation Model.
Responsibility: Simon Goldschmidt, Sven Junghagen, Uri Harris.

Abstract:

Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book  Read more...

Reviews

Editorial reviews

Publisher Synopsis

'The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself. . .' -- Luiz Moutinho, University of Glasgow, UK

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/51886477<\/a>> # Strategic affiliate marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"51886477<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Place\/northampton_ma_usa<\/a>> ; # Northampton, MA, USA<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Place\/cheltenham_uk<\/a>> ; # Cheltenham, UK<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/e_commerce<\/a>> ; # E-commerce<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/vente_pyramidale<\/a>> ; # Vente pyramidale<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/strategisch_management<\/a>> ; # Strategisch management<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/internet<\/a>> ; # Internet<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/842802<\/a>> ; # Business networks<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/electronic_commerce<\/a>> ; # Electronic Commerce<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/reseaux_d_affaires<\/a>> ; # R\u00E9seaux d\'affaires<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/977272<\/a>> ; # Internet marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/dewey.info\/class\/658.84\/e21\/<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/marketing_sur_internet<\/a>> ; # Marketing sur Internet<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/marketing<\/a>> ; # Marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/unternehmenskooperation<\/a>> ; # Unternehmenskooperation<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1028898<\/a>> ; # Multilevel marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/werbung<\/a>> ; # Werbung<\/span>\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/viaf.org\/viaf\/75695620<\/a>> ; # Uri Harris<\/span>\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/viaf.org\/viaf\/73235206<\/a>> ; # Sven Junghagen<\/span>\u00A0\u00A0\u00A0schema:copyrightYear<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/viaf.org\/viaf\/70770996<\/a>> ; # Simon Goldschmidt<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0schema:description<\/a> \"\"This book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment.\"--Jacket.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:description<\/a> \"Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area.\"<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/814601<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Strategic affiliate marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0schema:productID<\/a> \"51886477<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/51886477#PublicationEvent\/cheltenham_uk_northampton_ma_usa_e_elgar_pub_2003<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Agent\/e_elgar_pub<\/a>> ; # E. Elgar Pub.<\/span>\u00A0\u00A0\u00A0schema:reviews<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/51886477#Review\/1891248981<\/a>> ;\u00A0\u00A0\u00A0schema:url<\/a> <http:\/\/bvbr.bib-bvb.de:8991\/F?func=service&doc_library=BVB01&doc_number=010282445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA<\/a>> ;\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9781845420215<\/a>> ;\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9781843763901<\/a>> ;\u00A0\u00A0\u00A0umbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GBA3X2901<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/51886477<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/dewey.info\/class\/658.84\/e21\/<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Agent\/e_elgar_pub<\/a>> # E. Elgar Pub.<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"E. Elgar Pub.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Place\/cheltenham_uk<\/a>> # Cheltenham, UK<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Cheltenham, UK<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Place\/northampton_ma_usa<\/a>> # Northampton, MA, USA<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Northampton, MA, USA<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/e_commerce<\/a>> # E-commerce<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"E-commerce<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/electronic_commerce<\/a>> # Electronic Commerce<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Electronic Commerce<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/internet<\/a>> # Internet<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Internet<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/marketing<\/a>> # Marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/marketing_sur_internet<\/a>> # Marketing sur Internet<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Marketing sur Internet<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/reseaux_d_affaires<\/a>> # R\u00E9seaux d\'affaires<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"R\u00E9seaux d\'affaires<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/strategisch_management<\/a>> # Strategisch management<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Strategisch management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/unternehmenskooperation<\/a>> # Unternehmenskooperation<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Unternehmenskooperation<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/vente_pyramidale<\/a>> # Vente pyramidale<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Vente pyramidale<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Topic\/werbung<\/a>> # Werbung<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Werbung<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1028898<\/a>> # Multilevel marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Multilevel marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/842802<\/a>> # Business networks<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Business networks<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/977272<\/a>> # Internet marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Internet marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/70770996<\/a>> # Simon Goldschmidt<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1974<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Goldschmidt<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Simon<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Simon Goldschmidt<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/73235206<\/a>> # Sven Junghagen<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1964<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Junghagen<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Sven<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Sven Junghagen<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/75695620<\/a>> # Uri Harris<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1976<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Harris<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Uri<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Uri Harris<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9781843763901<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"1843763907<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9781843763901<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9781845420215<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"1845420217<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9781845420215<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/51886477<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/51886477<\/a>> ; # Strategic affiliate marketing<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-12<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/51886477#PublicationEvent\/cheltenham_uk_northampton_ma_usa_e_elgar_pub_2003<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Place\/northampton_ma_usa<\/a>> ; # Northampton, MA, USA<\/span>\u00A0\u00A0\u00A0schema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Place\/cheltenham_uk<\/a>> ; # Cheltenham, UK<\/span>\u00A0\u00A0\u00A0schema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/814601#Agent\/e_elgar_pub<\/a>> ; # E. Elgar Pub.<\/span>\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/51886477#Review\/1891248981<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Review<\/a> ;\u00A0\u00A0\u00A0schema:itemReviewed<\/a> <http:\/\/www.worldcat.org\/oclc\/51886477<\/a>> ; # Strategic affiliate marketing<\/span>\u00A0\u00A0\u00A0schema:reviewBody<\/a> \"\"Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Content-negotiable representations<\/p>