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Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering

Author: Richard Gibbs; Andrew Humphries
Publisher: London ; Philadelphia : Kogan Page, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gibbs, Richard, 1955-
Strategic alliances & marketing partnerships.
London ; Philadelphia : Kogan Page, 2009
(DLC) 2008039201
(OCoLC)256762264
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard Gibbs; Andrew Humphries
ISBN: 9780749456092 0749456094
OCLC Number: 320425097
Language Note: English.
Description: 1 online resource (xii, 235 pages) : illustrations, plans
Contents: Half title page; Praise for Strategic Alliances; Title page; Imprint; Contents; About the authors; Foreword; Introduction: Placing a value on your key commercial partnerships; Chapter 1 The business of partnering; Chapter 2 The evolution of partnership-driven business strategies; Chapter 3 The obstacles and drivers of successful partnerships; Chapter 4 Relationship marketing: a 'new-old' theory of business relationships; Chapter 5 Understanding partnership and alliance dynamics; Chapter 6 Working hard at the 'soft' factors; Chapter 7 The Gibbs+Humphries Partnership Types.
Other Titles: Strategic alliances and marketing partnerships
Responsibility: Richard Gibbs and Andrew Humphries.

Abstract:

Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to  Read more...

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