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Strategic and competitive analysis : methods and techniques for analyzing business competition

Author: Craig S Fleisher; Babette E Bensoussan
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application."--Publisher description.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Craig S Fleisher; Babette E Bensoussan
ISBN: 0130888524 9780130888525 0131918729 9780131918726
OCLC Number: 49226121
Description: xxii, 457 pages : illustrations ; 26 cm
Contents: Analysis and its Relationship to Strategy and Competitive Intelligence --
The Techniques of Strategic and Competitive Analysis --
Strategic Analytical Techniques --
Competitive and Customer Analysis Techniques --
Environmental Analysis Techniques --
Evolutionary Analysis Techniques --
Financial Analysis Techniques.
Responsibility: Craig S. Fleisher, Babette E. Bensoussan.

Abstract:

Examining the wide spectrum of techniques involved in analyzing business and competitive data, this text includes information on environmental analysis, industry analysis, competitor analysis, and  Read more...

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