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Strategic Communication and Deformative Transparency : Persuasion in Politics, Propaganda, and Public Health

Author: Isaac Nahon-Serfaty
Publisher: New York, NY : Routledge, 2019.
Series: Routledge focus on communication studies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)985837733
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Isaac Nahon-Serfaty
ISBN: 9781315621807 1315621800 9781317221043 1317221044 9781317221050 1317221052 9781317221036 1317221036
OCLC Number: 1050360612
Description: 1 online resource.
Contents: Introduction1. Grotesque transparency: theoretical and methodological foundations1.1 The grotesque and the esperpento1.2 Strategy and tactics1.3 Transparency and opacity1.4 The aquarium metaphor1.5 The economy of the affects1.6 Epistemological boundaries1.7 Methodological notes2. Alternate reflexivity: the politics of excesses2.1 Between chaos and control2.2 Disclosure and denunciation2.3 Chavez's affective transparency2.4 Chavez as serpent-charmer2.5 Trump and Ford: grotesque revelations2.6 The aesthetics of spectacular politics3. Sacralization and profanation in public communication3.1 The return of the repressed3.2 Beyond horror, values3.3 Terror performance and reception3.4 Mediations of the grotesque3.5 Counter-strategy and anti-/de-radicalization 4. Public health, fragmentation and the legitimacy of the grotesque4.1 Larger, bigger grotesque: fighting tobacco4.2 Toscani's touch: branding public health issues4.3 Visually framing the excesses4.4 From moral outrage to stigma normalization5. Strategy, transparency, aesthetics and the ethics of the realistically grotesque5.1 Revisiting strategy5.2 Double-edge sword transparency5.3 Grotesque aesthetics5.4 The sacred and the ethics of the invisible5.5 Beyond the human body5.6 The future will be kitschConclusion: change and atavism in grotesque transparency
Series Title: Routledge focus on communication studies.
Responsibility: Isaac Nahon-Serfaty.

Abstract:

This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chaavez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State's escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.

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"This book illustrates commonly used discourses of extremists, radicals, and organizations advocating for difficult causes. Emergent communication technologies enhance the outrageous character of Read more...

 
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