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STRATEGIC COMMUNICATIONS FOR (2ND ED).

Edition/Format:   Print book : English
Summary:

Tools for getting your nonprofit's message out in a strategic way This practical book, part of the new Jossey-Bass Nonprofit Guidebook Series , helps nonprofits align their communications strategy  Read more...

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Details

Document Type: Book
ISBN: 0470181540 9780470181546
OCLC Number: 851594265
Contents: Foreword. Acknowledgments. About the Authors. About CCMC. Introduction. 1 The Basics of Strategic Communications. 2 Elements of a Strategic Communications Plan. 3 Conducting Research and Targeting Audiences. 4 Framing and Developing Messages. 5 Navigating a Changing Industry. 6 Making the Most of Your Resources. 7 Earning Good Media Coverage. 8 Responding to a Media Crisis and Managing Backlash. 9 Selecting and Training Spokespeople. 10 Capitalizing on the Power of Partnerships. 11 Chapters Online: Graphics, Advertising, and Evaluation. Resources. Index.

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