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Strategic issues management : organizations and public policy challenges

Author: Robert L Heath; Michael J Palenchar
Publisher: Los Angeles : Sage Publications, ©2009.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Heath, Robert L. (Robert Lawrence), 1941-
Strategic issues management.
Los Angeles : Sage Publications, ©2009
(DLC) 2008017669
(OCoLC)226038209
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert L Heath; Michael J Palenchar
ISBN: 9781441655141 144165514X 9781412952101 1412952107 9781412952118 1412952115 9781452274829 1452274827
OCLC Number: 642207984
Description: 1 online resource (xii, 412 pages) : illustrations
Contents: A foundation of community --
Historical foundations --
Scouting the terrain --
Corporate social responsibility (CSR) --
Special interest activists as foes or allies --
Issues communication --
Obligations and constraints on issues communication --
Issues management and crisis communication --
Issues management and risk communication --
Brand equity and organizational reputation.
Responsibility: Robert L. Heath, Michael J. Palenchar.

Abstract:

Positions issues management as an essential part of strategic planning and management for any organization  Read more...

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