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Strategic Issues Management : Organizations and Public Policy Challenges.

Author: Robert L Heath; Michael J Palenchar
Publisher: Thousand Oaks : SAGE Publications, 2014.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Heath, Robert L.
Strategic Issues Management : Organizations and Public Policy Challenges.
Thousand Oaks : SAGE Publications, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert L Heath; Michael J Palenchar
ISBN: 9781452212081 1452212082
OCLC Number: 1045075242
Notes: Federal Constraint.
Description: 1 online resource (375 pages)
Contents: Cover Page --
Title --
Copyright --
Contents --
Preface --
Chapter 1: A Foundation of Community 1 --
Vignette: British Petroleum-Enlightened Leader or Lightning Rod? --
Chapter Goals --
Historical Evolution --
SIM: Strategic Issues Management Defined --
SIM: Stakeholders/Stakeseekers --
SIM: Bringing More Than Communication --
SIM: Cornerstone of Strategic Business Planning --
SIM: Advocacy, Dialogue, and Collaborative Decision Making --
Conclusion --
SIM Challenge: CSR and Long-Term Planning --
Summary Questions --
Chapter 2: Historical Foundations --
Vignette: Westinghouse Versus Edison. Chapter Goals --
Opinions Shape Operating Environments --
Argument Structure in Public Policy Debate --
Robber Barons and the Making of Mass Production Society --
The Great Depression and the Redemption of Capitalism --
Dissent Flowers in the 1960s --
The Present and the Future --
Conclusion --
SIM Challenge: Science or Sham? --
Summary Questions --
Chapter 3: Scouting the Terrain --
Vignette: The Greening of Nuclear Power --
Chapter Goals --
Things Go Bump in the Dark --
Logics of Issues Monitoring --
The Systematic Stages of Issues Monitoring --
Creating an Issues Monitoring and Analysis Team. Issue Content: Basis for Issues Analysis --
Conclusion --
SIM Challenge: NAACP and Issues Monitoring --
Summary Questions --
Chapter 4: Corporate Social Responsibility (CSR) --
Vignette: Wal-Mart's Makeover? --
Chapter Goals --
Mutual Interests: The Basis of Corporate Responsibility --
Standards of Corporate Responsibility: A Rhetorical Rationale --
Changing Organizational Policies: Getting the House in Order --
Corporate Responsibility Partnerships: Communicating Ethical Performance --
Conclusion --
SIM Challenge: Global Warming --
Summary Questions. Chapter 5: Special Interest Activists as Foes or Allies --
Vignette: Fast Food-A Lightning Rod for Big Food Protest --
Chapter Goals --
Moral Outrage --
Power Resource Management --
Strain: Nexus of Issues, Risk, and Crisis --
Stages of Activism --
Incremental Erosion --
Fostering Mutual Interests Instead of Antagonism --
Conclusion --
SIM Challenge: Is Clean Energy an Oxymoron? --
Summary Questions --
Chapter 6: Issues Communication --
Vignettes: Activists Speak With Many Tools --
Chapter Goals --
The Issue of Issues Communication --
Narrative Theory --
The Good Organization Communicating Well. Images and Issues: Complements and Counterparts --
Framing: Giving Issues Argumentative Context --
Media Effects in a Multitiered Society --
Communication Technology and Issues Communication --
Issues Communication as Argument --
Conclusion --
SIM Challenge: Voice of a Trade Association --
Summary Questions --
Chapter 7: Obligations and Constraints on Issues Communication --
Vignette: Corporate Speech-Free, Free for Some, or Not at All? --
Chapter Goals --
Legislative, Judicial, and Regulatory Constraints on Issues Communication --
The Rationale for Organizations Speaking as Citizens.

Abstract:

Positions issues management as an essential part of strategic planning and management for any organization  Read more...

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