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Strategic Issues Management : Organizations and Public Policy Challenges.

Author: Dr Robert L Heath; Dr Michael James J Palenchar
Publisher: Thousand Oaks : SAGE Publications, 2008.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dr Robert L Heath; Dr Michael James J Palenchar
ISBN: 1452212082 9781452212081 9781452278759 145227875X
OCLC Number: 1058135216
Target Audience: Specialized.
Description: 1 online resource (425 pages)
Contents: Cover; Contents; Preface; Chapter 1 --
A Foundation of Community: Issues Management as an Organizational and Academic Discipline; Chapter 2 --
Historical Foundations: A Search for Order; Chapter 3 --
Scouting the Terrain: Scanning, Identifying, Monitoring, Analyzing, and Priority Setting; Chapter 4 --
Corporate Social Responsibility (Csr): Getting the House in Order; Chapter 5 --
Special Interest Activists as Foes or Allies; Chapter 6 --
Issues Communication: Argument Structures and Zones of Meaning; Chapter 7 --
Obligations and Constraints on Issues Communication. Chapter 8 --
Issues Management and Crisis CommunicationChapter 9 --
Issues Management and Risk Communication: Balancing Public Well-Being With Technology; Chapter 10 --
Brand Equity and Organizational Reputation: Marketing and Sim; References; Index; About the Authors.

Abstract:

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.

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