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Strategic management and business policy

Author: Lawrence R Jauch; William F Glueck
Publisher: New York : McGraw-Hill, ©1988.
Series: McGraw-Hill series in management.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Lawrence R Jauch; William F Glueck
ISBN: 0070323399 9780070323391
OCLC Number: 16005030
Notes: Glueck's name appears first on the earlier edition.
Description: xviii, 428 pages : illustrations ; 24 cm.
Contents: An invitation to strategic management --
Strategic management elements --
The general environment --
The industrial and international environment --
Internal analysis and diagnosis --
Generic strategy alternatives --
Considering strategy variations --
Strategic choice --
Implementation: resource allocation, organization and the planning system --
Implementation: plans, policies, leadership, and international strategy --
Implementation: evaluation and control of strategy --
Applying the strategic management process.
Series Title: McGraw-Hill series in management.
Responsibility: Lawrence R. Jauch, William F. Glueck.

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