Strategic management : building and sustaining competitive advantage (Book, 2000) [WorldCat.org]
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Strategic management : building and sustaining competitive advantage

Author: Robert A Pitts; David Lei
Publisher: Cincinnati, OH : South-Western College Pub., ©2000.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Strategic Management, 2e explores how to build, extend, organize and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. Authors Robert Pitts and David Lei take an applied approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that all key concepts and ideas are brought to bear for the  Read more...
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Details

Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Robert A Pitts; David Lei
ISBN: 0324006993 9780324006995
OCLC Number: 41211483
Description: xvii, 494 pages : illustrations ; 26 cm
Contents: pt. 1. Building Competitive Advantage. Ch. 1. The Strategic Management Process. Case. The Restaurant Industry. Ch. 2. The Competitive Environment: Assessing Industry Attractiveness. Case. The Personal Computer Industry in 1998. Ch. 3. Firm Capabilities: Assessing Strengths and Weaknesses. Case 1. Pizza Hut. Case 2. General Motors Corporation. Ch. 4. Opportuinities for Distinction: Building Competitive Advantage. Case. 7-Eleven. Ch. 5. Shifts in Competitive Advantage: Responding to Environmental Change. Case 1. Timex and the Electronic Revolution. Case 2. Eastman Kodak and Digital Photography --
pt. 2. Extending Competitive Advantage. Ch. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. Case 1. Exxon Corporation.
Responsibility: Robert A. Pitts, David Lei.

Abstract:

"Strategic Management, 2e explores how to build, extend, organize and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. Authors Robert Pitts and David Lei take an applied approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that all key concepts and ideas are brought to bear for the reader."--Jacket.

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