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Strategic Management : Text and Cases

Author: Peter Wright
Publisher: Allyn & Bacon, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Designed to help students practice what courses teach, this text provides a current analysis of strategic management. Its concepts are illustrated with examples from real organizations, both large  Read more...

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Document Type: Book
All Authors / Contributors: Peter Wright
ISBN: 0205137105 9780205137107
OCLC Number: 59976476
Description: 1 volume ; 23 cm
Contents: Introduction to strategic management; environmental opportunities and threats; organizational direction - mission and goals; corporate-level strategies; business unit strategies; functional strategies; strategy implementation - organizational structure, leadership, power and organizational culture; strategic control; strategic management and the world marketplace.
Responsibility: Peter Wright, etc.

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