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Strategic management : theory and practice

Author: John A Parnell
Publisher: Los Angeles : SAGE, ©2014.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:
Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and  Read more...
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Additional Physical Format: Print version
Document Type: Book
All Authors / Contributors: John A Parnell
ISBN: 9781452234984 1452234981
OCLC Number: 798615906
Description: xx, 641 pages : illustrations (some color) ; 28 cm
Contents: Fundamentals of strategic management --
Industry competition --
The external environment : political-legal and economic forces --
The external environment : social and technological forces --
The organization : ethics and corporate social responsibility --
Corporate-level strategies --
Business unit strategies --
Functional strategies --
Strategy formulation --
Strategy execution : structure --
Strategy execution : strategic change, culture, and leadership --
Strategic control and crisis management.
Responsibility: John A. Parnell.

Abstract:

The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best.  Read more...

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"The writing style is the biggest asset of the text. In addition, the multiple examples on a topic allow students to receive different points of view to understand these concepts." -- Edward Renshler Read more...

 
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