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Strategic management : theory and practice

Auteur : John A Parnell
Éditeur: Los Angeles : SAGE, ©2014.
Édition/format:   Livre imprimé : Anglais : 4th edVoir toutes les éditions et tous les formats
Résumé:
Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and  Lire la suite...
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Détails

Format – détails additionnels: Print version
Type de document: Livre
Tous les auteurs / collaborateurs: John A Parnell
ISBN: 9781452234984 1452234981
Numéro OCLC: 798615906
Description: xx, 641 pages : illustrations (some color) ; 28 cm
Contenu: Fundamentals of strategic management --
Industry competition --
The external environment : political-legal and economic forces --
The external environment : social and technological forces --
The organization : ethics and corporate social responsibility --
Corporate-level strategies --
Business unit strategies --
Functional strategies --
Strategy formulation --
Strategy execution : structure --
Strategy execution : strategic change, culture, and leadership --
Strategic control and crisis management.
Responsabilité: John A. Parnell.

Résumé:

The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best.  Lire la suite...

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"The writing style is the biggest asset of the text. In addition, the multiple examples on a topic allow students to receive different points of view to understand these concepts." -- Edward Renshler Lire la suite...

 
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