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Strategic management

Author: Alex Miller
Publisher: Boston, Mass. : Irwin/McGraw Hill, 1998.
Edition/Format:   Print book : Document   Computer File : English : 3rd edView all editions and formats
Summary:

Designed for courses in corporate strategy/strategic management. This book emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. Case studies are  Read more...

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Genre/Form: Case studies
Additional Physical Format: Online version:
Miller, Alex, 1956-
Strategic management.
Boston, Mass. : Irwin/McGraw Hill, 1998
(OCoLC)755293001
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Alex Miller
ISBN: 0070430144 9780070430143 0071154019 9780071154017
OCLC Number: 36949916
Description: 1 volume (various pagings) : color illustrations ; 24 cm
Contents: Pt. l. Perspectives on Strategic Management. 1. The Content of Strategy. 2. The Process of Strategic Management --
Pt. II. Strategic Analysis. 3. External Analysis. 4. Internal Analysis --
Pt. III. Strategy Formulation. 5. Operations-Level Strategy. 6. Business-Level Strategy. 7. Corporate-Level Strategy. 8. International-Level Strategy --
Pt. IV. Strategy Implementation. 9. The Challenges of Change and Organizational Learning. 10. Context Levers. 11. System Levers. 12. Action Levers.
Responsibility: Alex Miller.
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