Strategic marketing for success in retailing (Book, 1998) []
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Strategic marketing for success in retailing

Author: A Coskun Samli
Publisher: Westport, Conn. : Quorum Books, 1998.
Edition/Format:   Print book : EnglishView all editions and formats

This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: A Coskun Samli
ISBN: 1567201865 9781567201864
OCLC Number: 38216347
Description: xxiii, 387 pages : illustrations ; 24 cm
Contents: 1. Introduction: Retail Marketing Strategy --
An Overview of Differential Congruence --
2. Multiple Layers of Retail Competition --
3. Changing Retail Population and Managerial Implications --
4. Intermarket Shopping Behavior --
5. Downtowns, Shopping Centers, and Local Clusters: The Retail Evolution --
6. From Market Potentials to Capitalization --
7. Adjusting Retail Marketing Strategies to Consumer Behavior --
8. Heterogeneity of Retail Markets --
9. Retail Marketing Strategy Alternatives --
10. Developing and Measuring the Store Image --
11. Retail Image Perceived by Different Constituencies and the Congruence Factor --
12. Human Resource Management in Retailing --
13. Developing a Retail Communication Mix --
14. Merchandise Mix Development --
15. Pricing Strategies for Retailers --
16. Retail Information Management Systems and the Emerging Information Technology --
17. Strategic Control for Retailers.
Responsibility: A. Coskun Samli.


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