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Strategic retail management : text and international cases

Author: Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
Publisher: Wiesbaden : Gabler, 2007.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Genre/Form: Case studies
Fallstudiensammlung
Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
ISBN: 9783834902870 383490287X
OCLC Number: 145553294
Description: viii, 366 pages : color illustrations ; 24 cm
Contents: Ch. 1. Retail formats --
food --
Ch. 2. Retail formats --
non-food --
Ch. 3. New competitors --
vertical strategies --
Ch. 4. Growth strategies --
Ch. 5. The internationalisation of retailing --
Ch. 6. Retail branding and positioning --
Ch. 7. Store location --
trading area analysis and site selection --
Ch. 8. Merchandise and category management --
Ch. 9. Pricing --
Ch. 10. Instore marketing --
Ch. 11. Customer relationship management --
Ch. 12. Buying --
strategy and concepts --
Ch. 13. Logistics --
physical distribution --
Ch. 14. Logistics --
supply chain management and information management --
Ch. 15. Controlling and financial management.
Responsibility: Joachim Zentes, Dirk Morschett, Hannah Schramm-Klein.
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