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Strategic retail management : text and international cases

Author: Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
Publisher: Wiesbaden : Gabler, 2007.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Publication:Springer e-books
Summary:
"Strategic Retail Management - Text and International Cases" is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Zentes, Joachim.
Strategic retail management.
Wiesbaden : Gabler, 2007
(OCoLC)145553294
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
ISBN: 9783834992727 3834992720 9783834902870 383490287X
OCLC Number: 261225072
Description: 1 online resource (viii, 366 pages) : color illustrations
Contents: Formats and Players in Retailing --
Retail Formats --
Food --
Retail Formats --
Non-Food --
New Competitors --
Vertical Strategies --
Strategic Marketing in Retailing --
Growth Strategies --
The Internationalisation of Retailing --
Retail Branding and Positioning --
Marketing Mix in Retailing --
Store Location --
Trading Area Analysis and Site Selection --
Merchandise and Category Management --
Pricing --
Instore Marketing --
Customer Relationship Management --
Buying, Logistics and Performance Measurement --
Buying --
Strategy and Concepts --
Logistics --
Physical Distribution --
Logistics --
Supply Chain Management and Information Management --
Controlling and Financial Management.
Responsibility: Joachim Zentes, Dirk Morschett, Hannah Schramm-Klein.

Abstract:

"Strategic Retail Management - Text and International Cases" is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices. The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources. "Strategic Retail Management" is targeted primarily at students in their third and fourth academic year (undergraduate and graduate level) in the field of Business Administra-tion/Marketing/Management at different institutions, such as universities, academies and business schools. In addition, practitioners in the consumer goods industry and in retailing companies who wish to obtain compact and practice-oriented information on current retail concepts will also benefit from reading this book.

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