Strategic writing for UX : drive engagement, conversion, and retention with every word (eBook, 2019) []
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Strategic writing for UX : drive engagement, conversion, and retention with every word

Author: Torrey Podmajersky
Publisher: Boston : O'Reilly Media, 2019.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Podmajersky, Torrey.
Strategic Writing for UX.
[Place of publication not identified] : O'Reilly Media, Incorporated, 2019
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Torrey Podmajersky
ISBN: 9781492049364 1492049360 9781492049340 1492049344
OCLC Number: 1104533303
Notes: Includes index.
Description: 1 online resource : color illustrations
Contents: Intro; [Contents]; [Preface]; 1: Why: Meet the Goals of People and the Organization; Align the Goals of the People and the Organization; Choose Content to Meet the Goals; Identify Purposes, Opportunities, and Constraints; Imagine and Test Solutions; Summary: Words Make Experiences Work; 2: Voice: They Recognize You; Three Example Experiences; Creating a Voice Chart; Using the Voice Chart as a Decision-Making and Iteration Tool; Summary: Lift Every Voice; 3: Conversation for Content-First Design; Face-to-Face, Full-Body Design; Transforming the Conversation into an Experience
Responsibility: Torrey Podmajersky.


When you depend on users to perform specific actions, like buying tickets, well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this  Read more...


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