Strategic writing for UX : drive engagement, conversion, and retention with every word (Book, 2019) [WorldCat.org]
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Strategic writing for UX : drive engagement, conversion, and retention with every word
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Strategic writing for UX : drive engagement, conversion, and retention with every word

Author: Torrey [VNV] Podmajersky
Publisher: Sebastopol, CA : O'Reilly Media, [2019] ©2019
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
When you depend on users to perform specific actions, like buying tickets, playing a game, or riding public transit, sell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky  Read more...
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Details

Document Type: Book
All Authors / Contributors: Torrey [VNV] Podmajersky
ISBN: 1492049395 9781492049395
OCLC Number: 1141973544
Description: xiii, 178 pages : color illustrations ; 23 cm
Contents: Why : meet the goals of people and the organization --
Voice : they recognize you --
Conversation for content-first design --
Apply UX text patterns --
Edit, because they didn't go there to read --
Measuring UX content effectiveness --
Tools of the UX writing trade --
A 30/60/90-day plan --
What to do first
Responsibility: Torrey Podmajersky.

Abstract:

When you depend on users to perform specific actions, like buying tickets, well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this  Read more...

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