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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1141973544 Title: Strategic writing for UX : drive engagement, conversion, and retention with every word Author: Torrey [VNV] Podmajersky Publisher: Sebastopol, CA : O'Reilly Media, [2019] ©2019 ISBN/ISSN: 1492049395 9781492049395 OCLC:1141973544

  
  

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Strategic writing for UX : drive engagement, conversion, and retention with every word

Author:	Torrey [VNV] Podmajersky
Publisher:	Sebastopol, CA : O'Reilly Media, [2019] ©2019
Edition/Format:	Print book : English : First editionView all editions and formats
Summary:	When you depend on users to perform specific actions, like buying tickets, playing a game, or riding public transit, sell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.  Read more...
Subjects	User interfaces (Computer systems) -- Design.
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