Strategy and the business landscape (Book, 2010) []
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Strategy and the business landscape

Strategy and the business landscape

Author: Pankaj Ghemawat
Publisher: Boston : Pearson, ©2010
Edition/Format:   Print book : English : 3. edView all editions and formats

For MBA level strategy courses.Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an  Read more...

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Document Type: Book
All Authors / Contributors: Pankaj Ghemawat
ISBN: 9780132457200 0132457202 9780136015550 0136015557
OCLC Number: 810066251
Description: x, 182 s. : illustrations, map ; 23 cm
Contents: Chapter 1. The Origins of StrategyChapter 2. Mapping the Business LandscapeChapter 3. Creating Competitive AdvantageChapter 4. Anticipating Competitive DynamicsChapter 5. Sustaining Superior PerformanceChapter 6. Choosing Corporate ScopeChapter 7. Developing a Global Strategy
Responsibility: Pankaj Ghemawat


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