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The strategy of campaigning : lessons from Ronald Reagan and Boris Yeltsin

Author: Kiron K Skinner
Publisher: Ann Arbor : University of Michigan Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Ye1tsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite - or  Read more...
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Additional Physical Format: Online version:
Strategy of campaigning.
Ann Arbor : The University of Michigan Press, ©2007
(OCoLC)608113314
Named Person: Ronald Reagan; Boris Nikolayevich Yeltsin; Ronald Reagan; Boris Nikolayevich Yeltsin; Boris Nikolaevič Elʹcin; Ronald Reagan; Ronald Reagan; Boris N El·cin
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kiron K Skinner
ISBN: 9780472116270 0472116274 9780472033195 0472033190
OCLC Number: 144547826
Description: xiii, 338 pages ; 24 cm
Contents: Foreword / George P. Shultz --
Campaign strategy --
The New South rises : competition for the Republican presidential nomination in 1968 --
Down to political defeat : Reagan's inability to break Ford's coalition in the 1976 primaries --
Reshaping the domestic and international landscape, part 1 : the long road to the 1980 presidential election --
Reshaping the domestic and international landscape, part 2 : the 1980 presidential election --
Fighting the nomenklatura's privileges : the rhetorical campaign of 1986-88 --
Yeltsin's winning campaigns : down with privileges and out of the USSR, 1989-91 --
Conclusions --
Notes --
Bibliography --
Index.
Responsibility: by Kiron K. Skinner [and others] ; foreword by George P. Shultz.
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Abstract:

Ronald Reagan and Boris Yeltsin were two of the most galvanizing and controversial political figures of our time. This book explores how both men overcame defeat early in their political careers and  Read more...

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I know of no other study which has so brilliantly examined campaign strategies of such importance across cultural divides. This book should be required reading for everyone who wants to understand Read more...

 
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