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Strategy plain and simple : 3 steps to building a successful strategy for your startup or growing business

Author: Vaughan Evans
Publisher: Harlow : Pearson Education Limited, 2018.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
"Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow."--Provided by publisher.
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Document Type: Book
All Authors / Contributors: Vaughan Evans
ISBN: 9781292218137 1292218134
OCLC Number: 1029102939
Description: xxxi, 120 pages : illustrations ; 20 cm
Contents: Machine generated contents note: 1.Understanding the market --
Forecasting market demand --
Sizing the market --
Assessing market demand --
No wrap for the cinema --
Assessing demand for a startup --
Assessing industry competition --
Checking out your competitors --
Gauging competitive intensity --
Blockbuster! --
Identifying customer buying criteria --
Deriving factors for success --
A sorry affair --
Acknowledging competition in a startup --
2.Creating competitive advantage --
Tracking your competitive position --
Competitive position in an established business --
Getting past first base --
Implications for future market share --
Implications for strategy development --
Work out and partay?! --
Competitive position for a startup --
Of dames and detectives --
Targeting the strategic gap --
Targeting the portfolio gap --
Targeting the capability gap --
Re-beerth! --
Targeting the gap for a startup --
Da vino a gelato --
Bridging the gap: business strategy Note continued: Opting for a generic strategy --
Nets working --
Strategic repositioning and shaping profit growth options --
Grouping into strategic alternatives --
ENT-erprise! --
Making the strategic investment decision --
One happy Christmas --
Bridging the gap for a startup --
Bridging the gap: corporate strategy --
Optimising the corporate portfolio --
Fire sale at Ford --
Creating value through mergers, acquisitions and alliances --
`There is a tide...' --
Building strategically valuable resources --
3.Managing risk --
Assessing the balance of risk and opportunity --
Extraordinary risk --
The balance of risk --
Britney does it again --
Containing risk --
Conclusion --
Appendices --
The Strategy Pyramid --
Cracking the jargon --
Ten books to read next.
Responsibility: Vaughan Evans.

Abstract:

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to  Read more...

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