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Strengthening the sales organization : with a section on training the salesman.

Author: American Management Association.
Publisher: New York : The Association, ©1956.
Series: American Management Association., Marketing series ;, no. 97.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: American Management Association.
OCLC Number: 11904583
Notes: Papers presented at the Marketing Conference of the American Management Association, New York City, Feb. 6-8, 1956.
Description: 52 pages ; 24 cm.
Contents: Organizing marketing to maximize profits / by L. Byron Cherry. --
The effective use of the Product Manager / by R.H. Jacobs. --
Evaluating your sales training approach / by W.F. Wrightnour. --
Sales and salesmen: fitting the recruit to the job / by L.F. Weyland. --
The responsibility of sales management for effective sales training / by D.V. Bergstrom.
Series Title: American Management Association., Marketing series ;, no. 97.

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