Subprime attention crisis : advertising and the time bomb at the heart of the Internet (Book, 2020) [WorldCat.org]
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Subprime attention crisis : advertising and the time bomb at the heart of the Internet

Author: Tim Hwang
Publisher: New York : FSG Originals x Logic, Farrar, Straus and Giroux, 2020. ©2020
Series: FSG Originals x Logic.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
"An examination of online advertising, and how its imminent collapse could crash the internet"--
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Details

Document Type: Book
All Authors / Contributors: Tim Hwang
ISBN: 9780374538651 0374538654
OCLC Number: 1152354374
Description: 164 pages ; 19 cm
Contents: The plumbing --
Market convergence --
Opacity --
Subprime attention --
Inflating the bubble --
Exploding the bubble --
Epilogue.
Series Title: FSG Originals x Logic.
Responsibility: Tim Hwang.

Abstract:

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation.  Read more...

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