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Subscribed : why the subscription model will be your company's future - and what to do about it

Author: Tien Tzuo; Gabe Weisert
Publisher: New York, New York : Portfolio/Penguin, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the  Read more...
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Genre/Form: Nonfiction
Case studies
Additional Physical Format: ebook version :
Document Type: Book
All Authors / Contributors: Tien Tzuo; Gabe Weisert
ISBN: 9780525536468 0525536469 9780241363669 0241363667
OCLC Number: 1016384038
Description: viii, 246 pages : illustrations ; 24 cm
Contents: The end of an era --
Flipping the retail script --
The new golden age of media --
Planes, trains & automobiles --
Companies formerly known as newspapers --
Swallowing the fish : lessons from the rebirth of tech --
IOT and the fall and rise of manufacturing --
The end of ownership --That WTF moment --
Innovation: staying in beta forever --
Marketing : rethinking the 4 P's --
Sales : the eight new growth strategies --
finance: the new business model architects --
IT : subscribers, not SKUs --
Building a subscription culture with the Padre operating model --
Addendum: the subscription economy.
Responsibility: Tien Tzuo ; with Gabe Weisert.

Abstract:

"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous."--

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All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices -- Tom Taulli * Forbes * Subscribed shows you how to keep Read more...

 
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