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Subscribed : why the subscription model will be your company's future - and what to do about it

Author: Tien Tzuo
Publisher: New York, New York : Portfolio/Penguin, [2018]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning"--
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Tzuo, Tien.
Subscribed.
New York, New York : Portfolio/Penguin, [2018]
(DLC) 2018010773
(OCoLC)1016384038
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tien Tzuo
ISBN: 9780525536475 0525536477 9780241363683 0241363683
OCLC Number: 1039718490
Description: 1 online resource
Contents: The end of an era --
Flipping the retail script --
The new golden age of media --
Planes, trains & automobiles --
Companies formerly known as newspapers --
Swallowing the fish : lessons from the rebirth of tech --
Manufacturing : the biggest transformation of all --
That WTF moment --
Beta forever : the new rules of innovation --
Marketing : rethinking the 4 P's --
Sales : the eight new growth strategies --
IT : subscribers, not SKUs --
Building a subscription culture with the Padre operating model --
The subscription economy.
Responsibility: Tien Tzuo.

Abstract:

"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning"--

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All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices -- Tom Taulli * Forbes * Subscribed shows you how to keep Read more...

 
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