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Successful programs for fitness and health clubs : 101 profitable ideas

Author: Sandy Coffman
Publisher: Champaign, IL : Human Kinetics, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Includes ready-to-use programmes for various areas of health and fitness clubs, including the Five Steps to Programming Success. This book features programmes ranging from aquatics to female-only and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sandy Coffman
ISBN: 9780736059749 0736059741
OCLC Number: 78788449
Notes: Includes index.
Description: xix, 204 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Details: System requirements for accompanying CD-ROM: Windows 98/NT 4.0/2000 or XP, Macintosh Power Mac.
Contents: Chapter 1. Programming and Retention --
Chapter 2. Hiring and Training the Right People --
Chapter 3. Program Director --
Chapter 4. Promotions --
Chapter 5. Niche Marketing --
Part II Programs and Programming Ideas --
Chapter 6. Court Sports --
Chapter 7. In and Around the Fitness Center --
Chapter 8. Group Exercise --
Chapter 9. Aquatics --
Chapter 10. Baby Boomers and Beyond --
Chapter 11. Youth and Teens --
Chapter 12. Specialty Programs.
Responsibility: Sandy Coffman.
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