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Super-sticky WeChat and Chinese society

Author: Yujie Chen; Zhifei Mao; Jack Linchuan Qiu
Publisher: Bingley, UK : Emerald Publishing Limited, 2018. ©2018
Series: Emerald points.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
"App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky  Read more...
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Additional Physical Format: Electronic version:
Chen, Yujie.
Super-sticky WeChat and Chinese society.
Bingley, UK : Emerald Publishing Limited, 2018
(OCoLC)1043756337
Document Type: Book
All Authors / Contributors: Yujie Chen; Zhifei Mao; Jack Linchuan Qiu
ISBN: 1787430928 9781787430921
OCLC Number: 1020025104
Description: x, 151 pages : illustrations ; 20 cm.
Contents: Introduction --
1. A Silver-spoon App: WeChat, Tencent and the Mobile Revolution --
2. Super-sticky Design and Everyday Cultures --
3. The Eventful WeChat --
4. Conclusions: Super-sticky WeChat and the Global Society.
Series Title: Emerald points.
Responsibility: by Yujie Chen, Zhifei Mao, Jack Linchuan Qiu.

Abstract:

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and  Read more...

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The authors examine the stickiness of WeChat, addressing how the platform makes users never want to leave. They discuss how the app works; how it has evolved as a communication tool and Read more...

 
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4728592040#Person\/mao_zhifei_1985<\/a>> # Zhifei Mao<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1985<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Mao<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Zhifei<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Zhifei Mao<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4728592040#Person\/qiu_jack_linchuan_1973<\/a>> # Jack Linchuan Qiu<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1973<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Qiu<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Jack Linchuan<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Jack Linchuan Qiu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4728592040#Place\/china<\/a>> # China.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"China.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4728592040#Topic\/mobile_apps_social_aspects_china<\/a>> # Mobile apps--Social aspects--China<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Mobile apps--Social aspects--China<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4728592040#Topic\/online_social_networks<\/a>> # Online social networks<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Online social networks<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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