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Super-sticky WeChat and Chinese society

Author: Yujie Chen; Zhifei Mao; Jack Linchuan Qiu
Publisher: Bingley, UK : Emerald Publishing Limited, 2018. ©2018
Series: Emerald points.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo, QQ and other Western social media platforms.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chen, Yujie.
Super-sticky WeChat and Chinese society.
Bingley, UK : Emerald Publishing Limited, 2018
(OCoLC)1020025104
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Yujie Chen; Zhifei Mao; Jack Linchuan Qiu
ISBN: 9781787430914 178743091X 9781787439443 1787439445
OCLC Number: 1043756337
Description: 1 online resource : illustrations.
Contents: Cover; Half Title Page; Title Page; Copyright Page; Acknowledgements; Contents; About the Authors; Introduction; I.1. Rise of a mega-platform; I.2. The super-sticky WeChat; I.3. How we study WeChat; I.4. Book Structure; Notes; Chapter 1 A Silver-Spoon App: WeChat, Tencent and the Mobile Revolution; 1.1. Introduction: the old dream for a mega-platform; 1.2. Mobile culture in China: QQ, Tencent and social media; 1.2.1. The Promise and Pitfalls of the Golden Platform; 1.3. WeChat's Role in Business Map of Tencent; 1.4. WeChat on the Political Map of Chinese Government 1.5. Conclusion: Selective All-InclusivenessChapter 2 Super-Sticky Design and Everyday Cultures; 2.1. Introduction; 2.2. A social and visual walkie-talkie; 2.3. An informational and service bazaar; 2.4. A messaging and scanning wallet; 2.4.1. The Glue of a Virtual Wallet; 2.4.2. The Tipping Dispute: An Epitome of the Clashes of Platform Infrastructures; 2.5. Conclusion: technological disruption is not the right question; Notes; Chapter 3 The Eventful WeChat; 3.1. Social Events on Chinese Social Media; 3.2. Supplementing, Extending and Initiating: Social Events on WeChat 3.3. WeChat as Supplement: Peter Liang and Online Activism among Chinese Americans3.4. WeChat the Extender: Wei Zexi and the Aftermath of a Deathly Scandal; 3.5. WeChat the Initiator: Who is Fan Yusu, and Why Do People Care?; 3.6. Conclusion; Chapter 4 Conclusion: Super-sticky WeChat and the Global Society; 4.1. A Modern Chinese Social Technology on Exhibit; 4.2. WeChat-ise Everyday Life?; 4.3. Global Influence of the Super-Sticky Model; 4.4. Social Media at Crossroads; Notes; Appendix; A Timeline of WeChat (from November 2010 to January 2018); References
Series Title: Emerald points.
Responsibility: by Yujie Chen, Zhifei Mao, Jack Linchuan Qiu.

Abstract:

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and  Read more...

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The authors examine the stickiness of WeChat, addressing how the platform makes users never want to leave. They discuss how the app works; how it has evolved as a communication tool and Read more...

 
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