Superior customer value : strategies for winning and retaining customers (Book, 2012) [WorldCat.org]
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Superior customer value : strategies for winning and retaining customers
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Superior customer value : strategies for winning and retaining customers

Author: Art Weinstein
Publisher: Boca Raton, FL : CRC Press, ©2012.
Edition/Format:   Print book   Visual material : English : 3rd edView all editions and formats
Summary:
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and  Read more...
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Details

Material Type: Videorecording
Document Type: Book, Visual material
All Authors / Contributors: Art Weinstein
ISBN: 9781439861288 1439861285
OCLC Number: 757931617
Description: xvii, 301 pages : illustrations ; 25 cm + 2 videodiscs (4 3/4 in.)
Contents: Preface --
Acknowledgments --
About the author --
Customer value : the building blocks --
Customers want exceptional value! --
Be customer driven and market driving --
Process management : best practices --
Building a winning business model and value proposition --
Service and quality : the core offering.
Responsibility: Art Weinstein.

Abstract:

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits e-service and information-based organizations. Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customersatisfaction in e-service and information-based organizations. It concludes with 18 detailed, "hands-on" examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more. Each of these real-world examples provides excellent learning opportunities to model effective customer value behavior and practices.

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Publisher Synopsis

"Art Weinstein's latest edition tells YOU what you MUST do to CREATE VALUE in your current business environment. A recognized marketing expert, Weinstein not only makes clear the constructs that Read more...

 
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