Survey research methods (Book, 2015) []
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Survey research methods

Author: Floyd J Fowler
Publisher: London : Sage Publication, cop. 2014.
Series: Applied social research methods series, 1.
Edition/Format:   Print book : English : 5th edView all editions and formats

Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision,  Read more...


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Document Type: Book
All Authors / Contributors: Floyd J Fowler
ISBN: 9781452259000 1452259003
OCLC Number: 935314651
Description: xi, 171 p. : ill. ; 22 cm.
Contents: 1. Introduction2. Types of Error in Surveys3. Sampling4. Nonresponse: Implementing a Sample Design5. Methods of Data Collection6. Designing Questions to Be Good Measures7. Evaluating Survey Questions and Instruments8. Survey Interviewing9. Preparing Survey Data for Analysis10. Analyzing Survey Data11. Ethical Issues in Survey Research12. Providing Information about Survey Methods13. Survey Error in Perspective
Series Title: Applied social research methods series, 1.
Responsibility: Floyd J. Fowler.


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"The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." -- Joseph Kush "[The Read more...

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