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Document Type: | Book |
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All Authors / Contributors: |
Floyd J Fowler |
ISBN: | 9781452259000 1452259003 |
OCLC Number: | 935314651 |
Description: | xi, 171 p. : ill. ; 22 cm. |
Contents: | 1. Introduction2. Types of Error in Surveys3. Sampling4. Nonresponse: Implementing a Sample Design5. Methods of Data Collection6. Designing Questions to Be Good Measures7. Evaluating Survey Questions and Instruments8. Survey Interviewing9. Preparing Survey Data for Analysis10. Analyzing Survey Data11. Ethical Issues in Survey Research12. Providing Information about Survey Methods13. Survey Error in Perspective |
Series Title: | Applied social research methods series, 1. |
Responsibility: | Floyd J. Fowler. |
Reviews
Publisher Synopsis
"The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey." -- Gilbert Jacobs "Even students with very little background in research methods can follow this text easily." -- Candan Duran-Aydintug "[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." -- Claudette Peterson "The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." -- Joseph Kush Read more...


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