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Sustainable customer experience design : co-creating experiences in events, tourism and hospitality

Author: Bert Smit; Frans Melissen
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018. ©2018
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book  Read more...
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Additional Physical Format: Online version:
Smit, Bert, author.
Sustainable customer experience design
Abingdon, Oxon ; New York, NY : Routledge, 2018
(DLC) 2018031401
Document Type: Book
All Authors / Contributors: Bert Smit; Frans Melissen
ISBN: 9781138658547 1138658545 9781138658554 1138658553
OCLC Number: 1043135837
Description: xii, 286 pages ; 25 cm
Contents: Designing, staging and managing experiences --
Understanding your (potential) customers --
Understanding the design process --
A comprehensive approach to experience design --
Staging and managing experiences --
Sustainable development and blurring boundaries --
Sustainable business models and technologies --
Sustainability and experiences: a match made in heaven? --
Designing sustainable experiences and businesses --
Or rather, the epilogue.
Responsibility: Bert Smit and Frans Melissen.

Abstract:

"Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. What's more, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of events, tourism and hospitality management, but also related fields"--

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`With mankind entering the "experience economy" we must make sure that positive contributions to the environment, society, and economy become a natural part of our daily experiences. The courageous Read more...

 
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