skip to content
The sustainable marketing concept in European SMEs : insights from the food & drink industry Preview this item
ClosePreview this item
Checking...

The sustainable marketing concept in European SMEs : insights from the food & drink industry

Author: Edyta Rudawska
Publisher: Bingley, UK : Emerald Publishing, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Sustainable marketing concept in European SMEs.
Bingley, UK : Emerald Publishing, 2018
(OCoLC)1021222215
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Edyta Rudawska
ISBN: 9781787540385 1787540383 9781787540408 1787540405
OCLC Number: 1033603994
Description: 1 online resource
Contents: Front Cover; The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry; Copyright Page; Contents; Acknowledgements; About the Editor; List of Contributors; Introduction; References; Part I. The theoretical basis for the development of sustainability marketing concept in SMEs; Chapter 1 Business Environment Challenges and Trends for Contemporary SMEs in Europe; Context of SME Integration in the Global Business Environment; Creating Shared Values and Diversity Challenges: Contemporary SMEs; Country Business Climate and Sustainability as SMEs Development Trends. Discussion and ConclusionReferences; Chapter 2 The Concept of Sustainable Development; Introduction; Historical Notions; Definition of the Term; Dimensions of Sustainable Development; Measurement for Sustainable Development; Conclusive Remarks; References; Chapter 3 From Sustainable Market Orientation to Sustainability Marketing; Sustainable Development and Changing Perspectives on the Essence of Contemporary Business; Sustainable Market Orientation --
Incorporating Sustainability into Business Strategies; Marketing as a Key Driver of Sustainable Enterprises. The Concept of Sustainability MarketingConclusions; References; Chapter 4 Sustainability Marketing Tools in Small and Medium Enterprises; The Nature of Sustainability Marketing Tools; Sustainable Product; Sustainable Price; Sustainable Distribution; Sustainable Communication; Sustainable Employees; Conclusions; References; Part II. SMEs operating in the food & drink industry as beneficiary of sustainability marketing; Chapter 1 Food and Drink Industry in Europe and Sustainability Issues; Introduction; Sustainability and Fair Trade; Sustainability; Organic; Challenges and Opportunities. CompetitionPolitical Changes; Economic; Social Factors; Technology and Innovation Factors; Legislation and Government Regulations; Environmental; Conclusions; References; Chapter 2 Small and Medium Enterprises in the Food and Beverage Sector --
The Potential of the European Market; SMEs: Definition and Role: A Quantitative and Qualitative Perspective; The Role of the SME Sector; SMEs in the European Food & Beverage Sector; Summary; References; Chapter 3 Methodological Aspects of the Research on Sustainability Marketing in SMEs; Conceptualization of the Research Project. Methods of Reaching the Respondents in the Individual CountriesStructure of Respondents; References; Part III. The implementation of sustainability marketing in SMEs --
a comparative analysis of selected European countries; Chapter 1 The Place of Sustainability Marketing Activities among the Objectives of SMEs; Challenges in the Business Environment of SMEs; Changes in the System of Objectives of SMEs; Sustainability Issues in the Strategies of SMEs in the Food and Drink Sector; Summary; References; Chapter 2 Managerial Knowledge of the Concept of Sustainability Marketing; Introduction.
Responsibility: edited by Edyta Rudawska.

Abstract:

The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

This volume contains 13 chapters that are the result of the international research project, "Sustainable Marketing Concept and Its Implementation in Selected European Markets: Identification of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1033603994> # The sustainable marketing concept in European SMEs : insights from the food & drink industry
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "1033603994" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5208977582#Topic/green_marketing_europe> ; # Green marketing--Europe
    schema:about <http://experiment.worldcat.org/entity/work/data/5208977582#Topic/business_&_economics_industries_general> ; # BUSINESS & ECONOMICS--Industries--General
    schema:about <http://experiment.worldcat.org/entity/work/data/5208977582#Topic/small_business_europe> ; # Small business--Europe
    schema:about <http://experiment.worldcat.org/entity/work/data/5208977582#Place/europe> ; # Europe.
    schema:about <http://experiment.worldcat.org/entity/work/data/5208977582#Topic/small_business> ; # Small business
    schema:about <http://dewey.info/class/338.642094/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5208977582#Topic/green_marketing> ; # Green marketing
    schema:author <http://experiment.worldcat.org/entity/work/data/5208977582#Person/rudawska_edyta> ; # Edyta Rudawska
    schema:bookFormat schema:EBook ;
    schema:datePublished "2018" ;
    schema:description "The book provides knowledge of sustainable marketing tools in SMEs operating in the industry."@en ;
    schema:description "Front Cover; The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry; Copyright Page; Contents; Acknowledgements; About the Editor; List of Contributors; Introduction; References; Part I. The theoretical basis for the development of sustainability marketing concept in SMEs; Chapter 1 Business Environment Challenges and Trends for Contemporary SMEs in Europe; Context of SME Integration in the Global Business Environment; Creating Shared Values and Diversity Challenges: Contemporary SMEs; Country Business Climate and Sustainability as SMEs Development Trends."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/5208977582> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1021222215> ;
    schema:name "The sustainable marketing concept in European SMEs : insights from the food & drink industry"@en ;
    schema:productID "1033603994" ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5231415> ;
    schema:url <http://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781787540385> ;
    schema:url <https://https://www.emeraldinsight.com/doi/book/10.1108/9781787540385> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1695370> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5231415> ;
    schema:url <http://ezproxy.sastudents.uwi.tt:2048/login?url=http://www.emeraldinsight.com/doi/book/10.1108/9781787540385> ;
    schema:url <https://nls.ldls.org.uk/welcome.html?ark:/81055/vdc_100058528319.0x000001> ;
    schema:workExample <http://worldcat.org/isbn/9781787540408> ;
    schema:workExample <http://worldcat.org/isbn/9781787540385> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1033603994> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/5208977582#Person/rudawska_edyta> # Edyta Rudawska
    a schema:Person ;
    schema:familyName "Rudawska" ;
    schema:givenName "Edyta" ;
    schema:name "Edyta Rudawska" ;
    .

<http://experiment.worldcat.org/entity/work/data/5208977582#Topic/business_&_economics_industries_general> # BUSINESS & ECONOMICS--Industries--General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Industries--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5208977582#Topic/green_marketing_europe> # Green marketing--Europe
    a schema:Intangible ;
    schema:name "Green marketing--Europe"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5208977582#Topic/small_business_europe> # Small business--Europe
    a schema:Intangible ;
    schema:name "Small business--Europe"@en ;
    .

<http://worldcat.org/isbn/9781787540385>
    a schema:ProductModel ;
    schema:isbn "1787540383" ;
    schema:isbn "9781787540385" ;
    .

<http://worldcat.org/isbn/9781787540408>
    a schema:ProductModel ;
    schema:isbn "1787540405" ;
    schema:isbn "9781787540408" ;
    .

<http://www.worldcat.org/oclc/1021222215>
    a schema:CreativeWork ;
    rdfs:label "Sustainable marketing concept in European SMEs." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1033603994> ; # The sustainable marketing concept in European SMEs : insights from the food & drink industry
    .

<http://www.worldcat.org/title/-/oclc/1033603994>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/1033603994> ; # The sustainable marketing concept in European SMEs : insights from the food & drink industry
    schema:dateModified "2019-07-04" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.