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Sustainable marketing : managerial-ecological issues

Author: Donald A Fuller
Publisher: Thousand Oaks, Calif. : Sage Publications, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Donald A Fuller
ISBN: 0761912185 9780761912187 0761912193 9780761912194
OCLC Number: 39756238
Description: xi, 395 pages : illustrations ; 24 cm
Contents: Sustainable Marketing: An Overview --
Why Sustainable Marketing--Now? --
Sustainable Marketing Defined --
The Master Equation --
The Ecological Imperative --
The Nature of Sustainable Development/Consumption --
The Ecological Setting --
Commoner's Informal Laws of Ecology --
Evolving Ecological Concern --
The Competitive Setting --
The Social-Moral Imperative --
Reasons for Studying Sustainable Marketing --
New Decision Boundaries: The Product System Life Cycle --
The Product System Life-Cycle Concept --
Quantitative Life-Cycle Assessment --
Qualitative Life-Cycle Assessment --
Path to the Future? --
Sustainable Marketing Strategies --
Framework for Sustainable Marketing Management --
Dimensions of Waste Management --
Strategy Options --
Proactive Strategy: Pollution Prevention --
Proactive Strategy: Resource Recovery --
Default Option: Terminal Disposal --
Organizational Strategies --
Marketing's New Mission --
Implementing Sustainable Marketing Strategies --
Product-Specific Sustainable Marketing Audit --
Sustainable Products --
Role of Product --
Sustainable Products: Solution to Pollution --
The Industrial Design Process --
Product Design-for-Environment --
Product Design-for-Pollution Prevention --
Product Design-for-Resource Recovery --
Product Classification Systems: Design-for-Environment Insights --
Implementing Product Design-for-Environment --
Sustainable Channel Networks --
Role of Channel Networks --
Channel Design-for-Environment --
Channel Design-for-Pollution Prevention --
Channel Design-for-Resource Recovery.
Responsibility: Donald A. Fuller.
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Abstract:

This comprehensive textbook and reference recognises marketing as the key to the success of ecologically sound products.  Read more...

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"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of." -- Peter Gillett

 
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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/39756238<\/a>> # Sustainable marketing : managerial-ecological issues<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"39756238<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Place\/thousand_oaks_calif<\/a>> ; # Thousand Oaks, Calif.<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/cau<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/marketing_gestion<\/a>> ; # Marketing--Gestion<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/consommation_economie_politique_aspect_de_l_environnement<\/a>> ; # Consommation (\u00C9conomie politique)--Aspect de l\'environnement<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/947617<\/a>> ; # Green marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/duurzame_ontwikkeling<\/a>> ; # Duurzame ontwikkeling<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/consumption_economics_environmental_aspects<\/a>> ; # Consumption (Economics)--Environmental aspects<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/876458<\/a>> ; # Consumption (Economics)--Environmental aspects<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/658.8\/e21\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/umweltbezogenes_management<\/a>> ; # Umweltbezogenes Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/marketing_vert<\/a>> ; # Marketing vert<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/marketing<\/a>> ; # Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"1999<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/77581981<\/a>> ; # Donald A. Fuller<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"1999<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Sustainable Marketing is structured around the traditional \"4Ps\" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"The book\'s running theme is that marketers can reinvent strategy and craft \"win-win-win\" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/836987423<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sustainable marketing : managerial-ecological issues<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"39756238<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/39756238#PublicationEvent\/thousand_oaks_calif_sage_publications_1999<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Agent\/sage_publications<\/a>> ; # Sage Publications<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/bvbr.bib-bvb.de:8991\/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008415726&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/digitool.hbz-nrw.de:1801\/webclient\/DeliveryManager?pid=896729&custom_att_2=simple_viewer<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/catdir.loc.gov\/catdir\/enhancements\/fy0656\/98040124-t.html<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.dawsonera.com\/depp\/reader\/protected\/external\/AbstractView\/S9781452221328<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780761912187<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780761912194<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/bnb.data.bl.uk\/id\/resource\/GB9926555<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/39756238<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/658.8\/e21\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Agent\/sage_publications<\/a>> # Sage Publications<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sage Publications<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Place\/thousand_oaks_calif<\/a>> # Thousand Oaks, Calif.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Thousand Oaks, Calif.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/consommation_economie_politique_aspect_de_l_environnement<\/a>> # Consommation (\u00C9conomie politique)--Aspect de l\'environnement<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Consommation (\u00C9conomie politique)--Aspect de l\'environnement<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/consumption_economics_environmental_aspects<\/a>> # Consumption (Economics)--Environmental aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85031498<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Consumption (Economics)--Environmental aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/duurzame_ontwikkeling<\/a>> # Duurzame ontwikkeling<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Duurzame ontwikkeling<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/marketing<\/a>> # Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/marketing_gestion<\/a>> # Marketing--Gestion<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing--Gestion<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/marketing_vert<\/a>> # Marketing vert<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Marketing vert<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Topic\/umweltbezogenes_management<\/a>> # Umweltbezogenes Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Umweltbezogenes Management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/cau<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"cau<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/876458<\/a>> # Consumption (Economics)--Environmental aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Consumption (Economics)--Environmental aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/947617<\/a>> # Green marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Green marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/77581981<\/a>> # Donald A. Fuller<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Fuller<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Donald A.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Donald A. Fuller<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780761912187<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0761912185<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780761912187<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780761912194<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0761912193<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780761912194<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.dawsonera.com\/depp\/reader\/protected\/external\/AbstractView\/S9781452221328<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"View this book online, via DawsonERA, both on- and off-campus<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/39756238<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/39756238<\/a>> ; # Sustainable marketing : managerial-ecological issues<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-09-20<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/39756238#PublicationEvent\/thousand_oaks_calif_sage_publications_1999<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Place\/thousand_oaks_calif<\/a>> ; # Thousand Oaks, Calif.<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/836987423#Agent\/sage_publications<\/a>> ; # Sage Publications<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n