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Sway : the irresistible pull of irrational behaviour

Author: Ori Brafman; Rom Brafman
Publisher: London : Virgin, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Brafman, Ori.
Sway.
London : Virgin, 2009
(OCoLC)267201143
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ori Brafman; Rom Brafman
ISBN: 9780753520222 0753520222
OCLC Number: 710046871
Notes: Originally published: New York: Doubleday, 2008.
Description: 1 online resource (xiii, 206 pages)
Responsibility: Ori Brafman and Rom Brafman.

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"A breezy introduction to the science of decision making ... shows the many ways in which logical thought can be subverted or "swayed"" * Wall Street Journal * "A breathtaking book that will Read more...

 
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