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Sweet spot : how to maximize marketing for business growth

Author: Arun Sinha
Publisher: 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print
Sweet spot : how to maximize marketing for business growth
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Arun Sinha
OCLC Number: 941244140
Description: 1 online resource
Contents: Introduction. PART ONE: Marketing needs to change. To get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world. Chapter 1. Marketing, Sweet Marketing. Chapter 2. Sweet Spotting. Chapter 3. The Qualifying Rounds. Chapter 4. Growing around in Circles. PART TWO: How do you get into a sweet spot? You develop the right skills, marketing skills. You have to mine minds, demarcate demand, turn you logo into an icon, mobilize champions--in--chief, and employ advocates--not workers. Chapter 5. Mining Minds. Chapter 6. Demarcating Demand. Chapter 7. From Logo to Icon. Chapter 8. Champions--in--Chief. Chapter 9. Employ Advocates, Not Workers. Chapter 10. The Stuff That Marketing Is Made of. Notes. Bibliography. Index.

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