Switch : how to change things when change is hard$nTonträger (Audiobook, 2010) [WorldCat.org]
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Switch : how to change things when change is hard$nTonträger

Author: Chip Heath; Dan Heath; Charles Kahlenberg
Publisher: New York : Random House Audio, 2010.
Edition/Format:   Audiobook : English : Unabridged
Summary:
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Chip Heath; Dan Heath; Charles Kahlenberg
ISBN: 9780739376966 0739376969
OCLC Number: 707083652
Description: 6 CDs (450 min.) : DDD. ; 12 cm
Responsibility: Chip Heath & Dan Heath. Read by Charles Kahlenberg.

Abstract:

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.

Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

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