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Syrup : a novel

Author: Max Barry
Publisher: New York : Viking, 1999.
Edition/Format:   Print book : Fiction : EnglishView all editions and formats
Summary:
A marketing whiz sells Coca-Cola on a million-dollar idea for a new drink, only to have it stolen by his roommate, who sells it for even more millions to someone else at Coca-Cola. But the whiz is not giving up. A spoof on advertising.
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Genre/Form: Humorous fiction
Fiction
Material Type: Fiction
Document Type: Book
All Authors / Contributors: Max Barry
ISBN: 0670886408 9780670886401 9780140291872 0140291873 0143125303 9780143125303
OCLC Number: 40408909
Credits: Author claims he changed the spelling of his first name from Max to Maxx for this, his first novel, because "it seemed like a funny joke about marketing" (of a new cola drink, the subject of the novel), but now feels it makes him seem "pretentious" --Dust jacket for Jennifer Government, his second novel.
Description: 294 pages ; 24 cm
Responsibility: Maxx Barry.
More information:

Abstract:

A marketing whiz sells Coca-Cola on a million-dollar idea for a new drink, only to have it stolen by his roommate, who sells it for even more millions to someone else at Coca-Cola. But the whiz is not giving up. A spoof on advertising.

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