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Systematic data analysis for multinational case study research

Author: Ulf Elg; Pervez N Ghauri
Publisher: London : SAGE Publications Ltd, 2019.
Series: SAGE Research Methods., Cases.
Edition/Format:   eBook : Document : English
Summary:
We describe the process behind a large international research project using a case study approach. We discuss how the basic idea behind the project was developed, as well as the planning and implementation of the field study, including a number of challenges that we faced during the data collection and data analysis phases. We discuss how using an initial conceptual model, the extensive qualitative material can be  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ulf Elg; Pervez N Ghauri
ISBN: 9781526486967 1526486962
OCLC Number: 1084575147
Description: 1 online resource.
Series Title: SAGE Research Methods., Cases.
Responsibility: Ulf Elg, Pervez N. Ghauri.

Abstract:

We describe the process behind a large international research project using a case study approach. We discuss how the basic idea behind the project was developed, as well as the planning and implementation of the field study, including a number of challenges that we faced during the data collection and data analysis phases. We discuss how using an initial conceptual model, the extensive qualitative material can be managed and analyzed in a systematic manner. We elaborate how computer-assisted qualitative analysis software, NVivo, assisted the coding and analysis of the large amount of textual data that we collected. This case illustrates how the use of such software can increase the trustworthiness of a qualitative approach that is necessary for publishing in top-level journals.

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