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The tanning of america : how hip-hop created a culture that rewrote the rules of the new economy

Author: Steve Stoute; Mim Eichler Rivas
Publisher: New York : Gotham Books, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
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Document Type: Book
All Authors / Contributors: Steve Stoute; Mim Eichler Rivas
ISBN: 1592407382 9781592407385
OCLC Number: 807032879
Description: xxx, 290 pages ; 21 cm
Contents: pt. 1. How tanning happened --
pt. 2. The power, pitfalls, and potential of tanning --
pt. 3. The future of the tan world.
Responsibility: Steve Stoute with Mim Eichler Rivas.

Abstract:

Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--

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<http:\/\/id.worldcat.org\/fast\/1089951<\/a>> # Rap (Music)<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Rap (Music)<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
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