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A technique for producing ideas

Author: James Webb Young
Publisher: New York : McGraw-Hill, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have used the techniques in this book to generate exciting ideas on demand, at any time, on any subject. James Webb Young's unique insights will help you look inside yourself to  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James Webb Young
ISBN: 0071410945 9780071410946 0071426256 9780071426251
OCLC Number: 51194500
Notes: Originally published: Chicago : Advertising Publications, 1944. With new foreword.
"A Mc-Graw-Hill advertisng classic"--Cover.
Description: xvi, 48 pages ; 18 cm
Contents: Foreword --
Foreword --
How it Started --
The Formula of Experience --
The Pareto Theory --
Training the Mind --
Combining Old Elements --
Ideas Are New Combinations --
The Mental Digestive Process --
"Constantly Thinking About It" --
The Final Stage --
Some After-Thoughts.
Responsibility: James Webb Young.
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Abstract:

Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.  Read more...

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