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Details
Material Type: | Internet resource |
---|---|
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
James Webb Young |
ISBN: | 0071410945 9780071410946 0071426256 9780071426251 |
OCLC Number: | 51194500 |
Notes: | Originally published: Chicago : Advertising Publications, 1944. With new foreword. "A Mc-Graw-Hill advertisng classic"--Cover. |
Description: | xvi, 48 pages ; 18 cm |
Contents: | Foreword -- Foreword -- How it Started -- The Formula of Experience -- The Pareto Theory -- Training the Mind -- Combining Old Elements -- Ideas Are New Combinations -- The Mental Digestive Process -- "Constantly Thinking About It" -- The Final Stage -- Some After-Thoughts. |
Responsibility: | James Webb Young. |
More information: |
Abstract:
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
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