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Teens and jeans : clothing in transition

Author: Daniel W Baack; Eric G Harris; Donald Baack
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers.
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Daniel W Baack; Eric G Harris; Donald Baack
ISBN: 9781506322537 1506322530
OCLC Number: 1017714244
Notes: Originally Published in: Baack, D.W., Harris, E.G., & Baack, D. (2012). Teens and Jeans: Clothing in Transition. In International marketing (p. 37-38). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Description: 1 online resource : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: Daniel W. Baack, Eric G. Harris & Donald Baack.

Abstract:

Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers.

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