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Television and its viewers : cultivation theory and research

Author: James Shanahan; Michael Morgan
Publisher: Cambridge, UK ; New York, NY, USA : Cambridge University Press, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James Shanahan; Michael Morgan
ISBN: 0521582962 9780521582964 0521587557 9780521587556
OCLC Number: 40251613
Description: xiii, 267 pages ; 24 cm
Contents: Foreword / George Gerbner --
Origins --
Methods of Cultivation: Assumptions and Rationale --
Methods of Cultivation and Early Empirical Work --
Criticisms --
Advancements in Cultivation Research --
The Bigger Picture --
Mediation, Mainstreaming, and Social Change --
How does Cultivation "Work," Anyway? --
Cultivation and the New Media --
Test Pattern.
Responsibility: James Shanahan and Michael Morgan.
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Abstract:

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping  Read more...

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