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Television in post-reform Vietnam : nation, media, market

Author: Giang Nguyen-Thu
Publisher: Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2019.
Series: Media, culture, and social change in Asia series, 19.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book explores popular television in the post-Reform era, that is from 1986, focusing on the relationship between television and national imagination. It locates Vietnamese television in the experiences of everyday life and the prevailing network of power relations resulting from marketization and globalization, and, as such, moves beyond the clichéd assumption of Vietnamese media as a mere propagandist  Read more...
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Genre/Form: Criticism, interpretation, etc
Document Type: Book
All Authors / Contributors: Giang Nguyen-Thu
ISBN: 9781138069022 1138069027
OCLC Number: 1044769239
Description: xii, 150 pages ; 25 cm.
Contents: Introduction: nation, television, and cultural government --
Television dramas and the return of normalcy --
Nostalgia for the new oldness --
From socialist moralism to market ethics --
Personal wealth, national pride --
Collective wound, private healing --
Conclusion: fraternity without uniformity.
Series Title: Media, culture, and social change in Asia series, 19.
Responsibility: Giang Nguyen-Thu.

Abstract:

"This book explores popular television in the post-Reform era, that is from 1986, focusing on the relationship between television and national imagination. It locates Vietnamese television in the experiences of everyday life and the prevailing network of power relations resulting from marketization and globalization, and, as such, moves beyond the clichéd assumption of Vietnamese media as a mere propagandist instrument of the party-state. With examples from a wide range of television genres, the book demonstrates how Vietnamese television enables novel conditions of cultural oppression as well as political engagement in the name of the nation. In sharp contrast to the previous image of Vietnam as a war-torn land, post-Reform television conjures into being a new sense of national belonging based on an implicit rejection of the socialist past, hopes for peace and prosperity, and anxieties about a globalized future. Overall, the book highlights the richness of Vietnam's current culture and identity, characterized, the book argues, by 'fraternity without uniformity'"--

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